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Mattel and BMW Announce UNO Car Party! for In-Car Gaming
August 28 2024 - Gary Mollohan

Mattel, AirConsole, and BMW Group have transformed UNO into a playable connected game in a brand-new environment: the car. Whether a family is at rest during a road trip or a group of friends stop to figure out their next move, stationary drivers can use AirConsole’s unique game controller system to connect any passenger to the game using their personal devices. Up to four players can experience the game that brings people together through its simple, universal gameplay that transcends languages and cultures. Vehicles must be in park to enable gameplay.

Since 2022, the partnership between the BMW Group and AirConsole has pioneered in-car gaming, bringing intuitive and innovative gameplay to BMW vehicles through the AirConsole platform. The selection of games has grown since the introduction of AirConsole, with popular games such as “Who Wants to Be a Millionaire?”